Exclusive: Microsoft’s Bing plans AI ads in early pitch to advertisers

a computer screen with a bunch of words on it

As Microsoft looks to further its investment in artificial intelligence, the company is reportedly planning to use the technology to place ads within its Bing search engine.

According to sources familiar with the matter, the ads will be targeted at users based on their search queries and will be generated by Microsoft’s AI chatbot, known as ChatGPT.

The move is said to be part of Microsoft’s plans to make Bing more competitive with Google, which has dominated the search market for years.

While it remains to be seen how effective Microsoft’s AI-powered ads will be, the company is clearly betting that the technology will give it an edge in the increasingly competitive search market.

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