Android’s new OEM rules in India swap “requirements” with “revenue sharing”
Android has long been the world’s most popular mobile operating system, but it has faced some challenges in recent years. One of those challenges has been in India, where the Indian government has been pressuring Google to make changes to the way Android is distributed.
Now, it looks like those changes are finally happening. According to a report from The Indian Express, Google is changing the way it does business with Android phone makers in India.
Previously, Google required all phone makers to pre-install certain Google apps on their devices. These apps included the Play Store, Gmail, Maps, and YouTube.
However, under the new rules, Google will only require phone makers to pre-install the Play Store. Other Google apps, like Gmail, Maps, and YouTube, will be optional.
This is a big change for Google, and it could have a big impact on the Android ecosystem in India.
The reason for the change is simple: revenue sharing.
Under the old rules, Google gave phone makers a cut of the revenue generated by the apps that they pre-installed on their devices. However, under the new rules, Google will only give phone makers a cut of the revenue generated by the Play Store.
This change will likely result in a lot less revenue for Google. But, it will also likely result in more competition for Google’s apps in India.
right now, there are very few alternatives to Google’s apps in India. But, with the new rules in place, we could see a lot more competition for Google’s apps.
This could be good for Indian consumers, as it could lead to lower prices and more features. However, it could also lead to a fragmentation of the Android ecosystem.
Only time will tell how this all plays out. But, one thing is for sure: the Indian market is about to get a lot more interesting.
