Spotify Launches Vertical Video Feed
Spotify has unveiled a new vertical video feed in a bid to lure users away from rivals like TikTok and Instagram.
The move comes as the streaming giant looks to increase its presence in the burgeoning social media space.
The new feature, which is being rolled out to users worldwide, will allow them to scroll through a feed of short-form videos from their favorite artists and influencers.
The videos, which will range in length from 20 seconds to five minutes, will be tailored to each user based on their listening habits.
Spotify is betting that the new feature will help it keep users engaged for longer periods of time, as well as drive up subscription numbers.
The move is also likely to put pressure on TikTok, which has been one of the hottest social media platforms in recent years.
It remains to be seen whether Spotify can replicate TikTok’s success in the social video space, but the company is clearly taking the challenge seriously.