Roku partners with Best Buy and its advertising business to get first
Roku, a leading streaming media player provider, has announced a partnership with Best Buy, one of the world’s largest consumer electronics retailers. The partnership will see Roku’s advertising business given access to Best Buy’s shopper data in order to better target ads.
The move is a savvy one by Roku, who have long been looking for ways to gain an edge over their competitors in the streaming space. With this partnership, they will now have access to a wealth of data that will allow them to better target their ads and grow their business.
Best Buy, meanwhile, will benefit from the increased foot traffic that Roku’s streaming devices are sure to bring to their stores. The partnership is a win-win for both parties, and it will be interesting to see how it unfolds in the months and years to come.
