Tim Cook pushes to get this device shipped against the wishes of Apple engineers
As the head of one of the most innovative and successful companies in the world, Tim Cook is no stranger to making tough decisions. Recently, Cook has made the decision to push ahead with the launch of Apple’s mixed reality headset, despite objections from the company’s own design team.
According to a report from Bloomberg, Cook overruled objections from the headset’s development team in order to get the product shipped in time for a 2020 launch. The report cites sources familiar with the matter, who say that the headset was not ready for public consumption, and that launching it would be a risky move.
However, Cook is known for his willingness to take risks, and it seems that he believes that the potential rewards of launching a mixed reality headset outweigh the risks. After all, Apple is a company that has built its success on innovation, and a mixed reality headset would certainly be a new and exciting product for the company.
There is no doubt that Apple’s mixed reality headset will be a controversial product. Some will see it as a bold and innovative move, while others will view it as a rushed and unsafe product. Only time will tell how the public will react to the headset, but one thing is for sure: Tim Cook is not afraid to take risks.