Google is killing a product for good that sparked controversy 10 years ago
On March 15th, 2021, Google announced that it would be discontinuing its Google Glass Enterprise Edition smartglasses. This product was first released in 2014 and was designed for use in business and industry settings. Despite its potential, Google Glass was largely considered a failure, both in terms of its reception by the public and its sales. This is not the first time that Google has killed a product; in fact, the company has a long history of discontinuing products that have not been successful.
Some have speculated that the failure of Google Glass was due to its high price tag and its limited functionality. Others have argued that the product was simply ahead of its time and that the market for smartglasses has not yet matured. Regardless of the reason, it is clear that Google Glass was not the success that Google had hoped it would be.
This latest development is just one more example of the company’s willingness to kill products that are not performing up to par. While some may see this as a sign of weakness, I believe it shows that Google is not afraid to take risks. After all, not every product can be a winner.
